by: Bob Roth
The following article discusses how to better convert a web user to a mobile user and the challenges that lie within.
We all know the immutable laws of web site conversion can be summarized as follows:
1. You have less than eight seconds to capture a web page visitor
2. Once captured, the next click must be obvious
3. Once clicking, minimize the steps needed to complete the desired action
The difficulty lies in maximizing information in a minimized process. You must be able to present what the majority need to see to complete your desired action. There will always be those who seek more information and tangents can be provided for them. Now, add another dimension to the ?desired action? by making that action something that you wish for them to do offline. That, my friends, is largely the challenge that we have at www.4INFO.net. Not to take anything away from our web search service, because it does try to do something that the other engines do not by actually giving you an answer and not pointing you to one elsewhere (see 4INFO Blog: 4INFO's Bond. James Bond & Focused Search). But, getting a user to make the leap from, ?I can get all of this info from my computer,? to, ?I have access to all this info when I am NOT in front of my computer,? can be challenging. Especially, when dealing with an industry that hasn?t quite settled on what to call the segments within it. Mobile search's popularity is increasing every day, yet there is still an opportunity to sanity check the terms we use to describe the industry.
There are four terms that we use on a regular basis in the world of 4INFO mobile. These are, Mobile Content, Mobile Download, Mobile Information, and Mobile Search.
Before we get into how these terms apply in the mobile sense, let?s first look at what they mean in a general (and very simplified) sense:
Content
Something contained. The proportion of a specified substance present in something else.
Download
To transfer a file or program from a one computer to another computer.
Information
Knowledge derived from study, experience, or instruction. Knowledge of specific events or situations that has been gathered or received by communication
Search
To make a thorough examination of; look over carefully in order to find something; explore.
Now that we have these definitions in front of us, let?s look at the industry?s current definition of Mobile Content. [per Wikipedia]
Mobile content is any type of media formatted for mobile phones, like ringtones, graphics, games and movies. The use of mobile content has grown dramatically. Ringtones, for instance, are currently (2005) the most widely used mobile media forms. A mobile game is a piece of content that is installed on mobile phones so that the user can play the video game right no their mobile handset. A wallpaper is simply a graphic that is formatted to fit the screen of hand held devices, mainly cell phones.
At 4INFO, we define the remaining terms as follows:
A mobile download is a piece of content (ringtone, wallpaper, game, audio, video, etc.) that is transferred from a host location to a mobile device.
Mobile information is comprised of the categories of services that we provide via our suite of search channels, such as local directory, sports scores, fantasy stats, weather, flight schedules, movie times, and stock quote searches, to name a few. These impart knowledge through communication with our servers.
Therefore, mobile search is the process of locating mobile downloads and mobile information via a mobile device.
So, where does this term ?mobile content? come into play? I believe that you can shorten the above statement to read, ?Mobile search is the process of locating mobile content via a mobile device.? For this case, the definition of ?mobile content? must add ?mobile information? to its list of attributes.
But, that is not what I would do.
What does the consumer think? I took a quick poll of 10 non-mobile search types, where I simply asked them to define the four phrases that we?ve been discussing. I realize this technique will not go down in the annals of mobile research, but if there is one thing to take from it ? every single person defined a ?mobile download? the same way, while fewer than half stated a definition of ?mobile content? similar to that in Wikipedia.
I am not content with the term Mobile Content. Let?s get rid of it.
I have been dealing with these terms over the past several months as we have been redesigning the 4INFO web site in an effort to address these types of issues. It didn?t occur to me to write this post until I read a statement by the Pondering Primate earlier this week where he said, ?Every time we hear the phrase ?mobile search? let?s replace it with ?mobile info.??
At first, I whole-heartedly agreed with him. Then, I turned around to resume testing 4INFO?s new Mobile Downloads Search service and realized that ?mobile search? is more than just locating ?mobile information.? It is also the location of ?mobile downloads? now that 4INFO has this service in beta.
Mobile search is the process of locating mobile downloads and mobile information via a mobile device.
That?s my stake in the ground and I am here to defend it.
About The Author
Bob Roth fell into the world of Internet Marketing in the mid-90's when the sole job requirement was being a warm, hard-working body. He has since worked with Yahoo!, broadcast.com, SimpleNet, NetIdentity, and currently serves 4INFO.net as the keeper of the company message, outreach specialist, and creative cerebrum. Article may be reprinted. Please provide a link to http://www.4INFO.net.
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Health, Health Care Insurance and Bankruptcy
Health, Health Care Insurance and Bankruptcy
by: Shobhana R. Kasturi
Imagine for a moment that your health has taken a turn for the worse. You need extensive medical attention and expensive treatments. Would you be prepared to account for these medical costs? Or would you or a family member ultimately have to deal with this financial burden?
Surely, you would not want to suffer the consequences of paying big medical bills on your own. This is why health insurance is so important. A Harvard study conducted in 2001 found that medical bills caused half of all bankruptcies. Therefore, you should make sure that you have some form of medical insurance. You should also make sure that your money is well-spent on insurance that meets your needs.
Insurance Provided by Employer
You should feel lucky if you are in the minority of people who receive health insurance through your employer. According to bankrate.com,...
Health, Health Care Insurance and Bankruptcy
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Is Pet Insurance Right for You?
Is Pet Insurance Right for You?
by: Sherry Kirchenbauer
What is Pet Insurance?
Pet insurance is a health plan for your pet to insure against large and small unexpected veterinary bills over the life of your pet.
Potential treatments for your pet now rival human treatments both in sophistication and cost. Pet insurance is designed to alleviate much of the financial risk and insecurity that caring for your pet can bring.
Pet insurance is common in many European countries. However, it remains rare in the U.S. There are about 130 million pet cats and dogs in the United States, but only a handful of pet owners (fewer than 300,000) take advantage of these policies. Pet insurance has been around for about 20 years, but many pet owners don't know that it exists, or they think the insurance costs are too high.
Should You Get Pet Insurance?
There have been tremendous technological advances in the care that is available for our...
Is Pet Insurance Right for You?
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Life Insurance - Who Needs It
Life Insurance - Who Needs It
by: Neil Mercer
Why Do You need Life Insurance Cover?
Who needs it?
Life Insurance cover provides either a lump sum or an income on the untimely death of an individual. Therefore, anyone who's death would create a financial loss to another has a need for life insurance cover. This could/should include the following: -
Parties to a Mortgage or indeed a loan (mortgage life insurance cover)
Anyone with dependents (whilst a parent may not work, surely there would be a financial loss if anything were to happen whilst there are young children to be cared for)
Key Individuals. Where a business would suffer financial loss on the death of an essential employee.
In essence any situation where monetary loss would be incurred could possibly have a need for life insurance cover.
630,000 people in the UK will die this year* *source:National Statistics, Winter 2002
Types of Cover...
Life Insurance - Who Needs It
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Benefits Of Getting Universal Life Insurance Quotes
Benefits Of Getting Universal Life Insurance Quotes
by: Paolo Basauri
What is Universal Life Insurance?
?Universal? is the term used for life insurance that offers built in flexibility to change your premiums and the amount of life insurance you carry throughout the life of the policy. A universal life insurance policy will accumulate value as the premiums are placed in an interest building account. If your situation changes, and you decide you need more (or less) coverage, you can control how the universal life insurance policy operates. Many consumers have found that they appreciate the added control and hassle-free flexibility they receive from owning universal life insurance. As with any life insurance policy, the benefits provide financial security for your loved ones in the untimely event of your death.
What Can I Gain from Universal Life Insurance Quotes?
Once you?ve made the decision to purchase universal life insurance...
Benefits Of Getting Universal Life Insurance Quotes
Term life insurance > Benefits Of Getting Universal Life Insurance Quotes
Why You Should Consider Pet Insurance For Your Family Pet
Why You Should Consider Pet Insurance For Your Family Pet
by: Joseph Kenny
If you have ever wonder about the benefits of insuring your family pet, then you may want to consider the following pointers as to why you should consider pet insurance for your family pet:
1 in every 3 family pets will visit a vet this year for treatment
40 percent of all vet fees are caused by ?unforeseen? illnesses or accidents
less than 15 percent of family pets in the UK are covered by pet insurance
the average vet bill for care and attention needed following a road accident involving a cat or dog last year was circa. ?750 - ?1,000
2 out of every 3 pet owners in the UK have admitted to having gone overdrawn at some time during their lives in order to pay for their pet?s vet bills.
All of these are fairly scary statistics.
They?re event more scary when you consider that will a simple family pet insurance policy, paying a minimum...
Term life insurance > Why You Should Consider Pet Insurance For Your Family Pet
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Life Insurance - Make Sure Your Family Is Cared For
by: Jakob Jelling
No matter who you are or what you do for a living, you should make sure that you have some sort of life insurance policy.
However, this is even more the case if you are one of the only sources of income for your family.
In this case, you should keep in mind that your family will lose your income should you die prematurely - but with life insurance, they will still be taken care of afterward.
These are not situations that anybody likes to think about, of course.
However, it is always best to be prepared for the future.
There are two types of life insurance that can apply to most people.
The two policies are both term life insurance and permanent life insurance.
While ideally, everybody would be able to get permanent life insurance, that might not be the best choice for you due to the price of insurance.
Term life...
Term life insurance > Life Insurance - Make Sure Your Family Is Cared For
Tips to Save on Car Insurance
Tips to Save on Car Insurance
by: Pradeep Aggarwal
We all wish to make savings in our life. Cars included. Myriad insurance companies offer varying premium rates depending on their policy coverage. So it is important that you get the best Insurance package for your car.
These tips will help you how to manage your Car Insurance budget within limits.
Making Comparisons: The costs of at least three to six insurance companies will give you a fair idea of the costs involved with different policies. Seek the advise of colleagues, friends, relatives. Besides from costs involved, the track record of the companies matter a lot.
The standing, strength and financial position of the company need to be looked into. Request for higher deductibles - It's the amount one pays prior to making any claim for the accident. The complete coverage and collision is sold along with the deductibles. The more the deductibles the less the premium rate. By increasing...
Tips to Save on Car Insurance
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gift basket Term life insurance
Home Based Business Review
Home Based Business Review
by: Timothy Rohrer
Are you tired of searching the internet looking for the perfect opportunity to work from home? I can tell you from first hand experience that 99% of home based businesses found online are out right scams. I have spent hours upon hours looking for the ?Holy Grail? to a successful home based business and the truth is they just do not exist.
Many people venture into the online world thinking they can make an...
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Term life insurance > Home Based Business Review
Mopar A-Body Small Block Head Removal
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by: Mikel Beck
The Mopar (Dodge/Chrysler/Plymouth) A-Body (Dart, Duster, Demon, Scamp, etc) engine compartment is rather small. A lot of the work to be done to an engine that is installed takes some tricky manuvering, or shifting the engine around.
I recently purchased a new set of heads for the 360 that's installed in my Duster. I wanted to remove the old heads without pulling the engine, and found that it was a little...
Term life insurance
Term life insurance > Mopar A-Body Small Block Head Removal
Swimmers Ear - Otitis Externa
Swimmers Ear - Otitis Externa
by: Ryan Fyfe
The medical name for swimmers ear is Otitis externa. Otitis externa is also what we would call a common ear ache. It is an inflammation, infection or otherwise an irritation of the outer ear and inner ear canal.
Symptoms of Otitis externa include:
Decreasage in hearing or total hearing loss
Ear pain which may worsen when pulling on the outer of the ear
Drainage that comes from the ear
Itching...
Term life insurance The Malcontent of the Term ?Mobile Content? Swimmers Ear - Otitis Externa water
Term life insurance > Swimmers Ear - Otitis Externa